7-Eleven To Sell Video Games Full Time

7-Eleven announced last week that they are entering the gaming retailer market, saying that games are now a regular part of the chain's stock. In addition to games, 7-Eleven is selling prepaid cards for a variety of massively multiplayer online games, as well as Xbox Live Marketplace and the PlayStation Network.

In charge of the initiative is Michael Jester, the company's category manager for gaming and electronics.

"This is not just a holiday promotion for us," Jester said in a statement, "but a brand-new product line-up that will be available year-round. We may not be a total entertainment destination...yet, but we're hoping to expand our selection beyond the high-dollar, hot-selling games to include options for all budgets, like value-priced video games as well as DVD movies."

This month, participating 7-Eleven stores introduce a line-up of seven of the top video game titles for sale as well as one of the most comprehensive selection of prepaid gift cards for another growing gaming phenomenon -- Massively Multi-player Online Games, or MMOGs.

The 7-Eleven prepaid game card line-up includes Nexon, Habbo, Gaia, Guild Wars, gPotato, Runescape, Aeria, City of Heroes, Exteel, ijji, IMVU, Neopets and Sims2 prepaid game cards. Sold primarily in denominations of $10 and $25, many of the cards can be used to make purchases within multiple online games. 7-Eleven and Slurpee have a presence in some games where players can receive a FREE Slurpee Machine to place in their virtual room.

7-Eleven has said they will be offering the top-selling, most anticipated games of the year. A few of the games currently being offered by 7-Eleven stores while are:

Guitar Hero: World Tour-Band Kit (Microsoft Xbox 360, Sony PlayStation 3 and PS2, Nintendo Wii)
Fallout 3 (Microsoft Xbox 360, Sony PS3, personal computer or PC)
World of Warcraft: Wrath of the Lich King (MMOG available on PC only)
007: Quantum of Solace (Xbox 360, PS3 and PS2)
Gears of War 2 (exclusive to Xbox 360)
WWE Smackdown vs. Raw 2009 (Xbox 360, Sony PS3 and PS 2)
Call of Duty: World at War (Xbox 360, PS3)

7-Eleven has already become infamous for not honoring street dates, instead selling games the moment they come into the stores. Earlier this month 7-Eleven stores began selling copies of Gears of War 2 and World of Warcraft: Wrath of the Lich King before their official release dates.