Digital Cribs: Shadi Shahrokhi - The Digital Architect

What is the digital revolution and how is it affecting the way we conceive the modern, urban home? Digital Architect profiles Shadi Shahrokhi, inventor of the revolutionary Trak-Kit system and principal of Shadi + company a New York-based design studio.


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A self-proclaimed audio and videophile, Shadi is at the center of the convergence of technology and design which allows for an increasingly democratized digital world. He addresses issues of mobility, efficiency, and elegance and explores new ways of conceiving and realizing the environments where we live, work, and play. First-person observation and Shadi's own words shed light on an architect whose visionary work is defining new ways for consumers to integrate digital technology into their homes.

Farshad "Shadi" Shahrokhi trained in sculpture and film-making at the school of the Museum of Fine Arts in Boston before completing an undergraduate degree in Architecture at Sci-Arc. He holds a Masters in Architecture from Columbia University. His work has been published and exhibited throughout the U.S.

Mr. Shahrokhi formed SHAdi + company in 1997, a design/build studio with an emphasis on high-end, modern, total design. Shadi being an avid audiophile/videophile, Trak-kit was a result of his interest in helping architectural clients choose and install audio/video centers within the spaces he designed.

The above video is courtesy of Cisco's Digital Cribs. Digital Cribs is a new series of mini-documentaries produced by Cisco profiling interesting individuals and how they use consumer technology. A big thanks goers out to Robert Profusek of PS Pictures who was nice enough to send us over the information posted above.