Apple Fails To Wow At "Rock and Roll" Event

So we all know Apple made their big "Rock ‘n’ Roll" announcement and by now I'm sure you all know what that announcement contained. (if not see below) Well that was very nice and all but where was the WOW we were all expecting.

I mean don't get me wrong I love price drops, updates and new features on old products but Apple’s announcement disappointed a lot of people on many levels.

Now we know that that in itself doesn’t matter much as it is Apple and they pretty much can do no wrong at this point. That and well you can bet the bank that they'll have something else hiding up their sleeve that they'll WOW us with over the next six months. In the mean time I want to know why this particular announcement was so dull and boring.

If you are going to put on a "Rock and Roll" event it should be loud, obnoxious and in your face just like rock-n-roll was meant to be. You need to hit the crowd with something dramatic, something that carries some weight, something like the rumored Apple tablet, a new Apple TV, a new iMac, a cheaper MacBook something with flair.

This announcement contained no "Rock and Roll" flair or style, it was more smooth jazz or easy listening than it was rock-n-roll.

I will digress, for now at least. I know Apple FanBoys out there loved the announcement and loved the event even if it contained very little meat and a lot of filler.


Apple's Big Announcements

Apple has posted a QuickTime stream of the event on its website. You can watch it on-demand as an MPEG-4 and catch all the details for yourself.

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