Campus Moviefest and AT&T Kick Off Annual Student Filmmaking Tour

Campus MovieFest (CMF), the world's largest student film festival, and presenting sponsor AT&T announced today the recent launch of CMF's 2009-2010 World Tour. In its ninth year, Campus MovieFest gives college students everything they need to create original short films on any topic, competing for exposure, cash, and other prizes totaling more than $400,000.

This year CMF will tour more than 50 colleges and universities, CMF grand finales, and top film festivals around the world. Past participants have included first-time filmmakers as well as aspiring professionals.

"We've had an amazing journey since starting CMF as students. Working together with AT&T, we're making this year without a doubt the biggest CMF tour yet, providing masses of students with unforgettable experiences, exposure, and opportunities." said David Roemer, Co-Founder of Campus MovieFest.

"Each year, Campus MovieFest provides a great stage for us to showcase some of our most popular products and services, including our latest Samsung Quick Messaging phones, while providing a vehicle for these talented students to share their unique stories with a global audience," said Mimi Chan, director, Youth Marketing AT&T Mobility and Consumer Markets.

Contest Details
Student teams from participating colleges and universities who sign up for Campus MovieFest will have one week to create their own five-minute films on any topic. Competing student teams will be given access to 24/7 support from CMF and will be provided AT&T mobile phones, Apple computers and Panasonic HD camcorders to use for one week, free of charge.

Entries are judged by a panel of students and staff from each school, with the top 16 movies shown at each school's red carpet finale. Top movies from each school, including AT&T Wild Card Picks selected by text voting, move on to their CMF Regional Grand Finale, followed by the CMF International Grand Finale at Paramount Studios in June 2010.

Awards are also given for winners of special categories, such as the Social Justice category that encourages short movies about solutions to help eliminate domestic inequality, with $20,000 in cash grants for winners from The Elfenworks Foundation. AT&T also presents a Golden Mobile Award for students using groundbreaking AT&T technology in innovative ways in their movies.

AT&T Prize
The top movies from the festival will be shown exclusively on AT&T handsets via AT&T's CV mobile video platform. Text MOVIES to 41234 for more details.

Additionally, AT&T is sponsoring a unique sweepstakes that gives CMF participants the chance to attend one of the world's top film festivals and interview a famous director or producer, as well as other prizes. A sweepstakes winner from three regions of the country – Western, Southern and Northern - will win a trip for two to a leading film festival: Sundance, Tribeca or Cannes, based on region.

For a complete list of sweepstakes prizes, rules and alternative ways to enter, visit the "Mobile" section of the Campus MovieFest website — www.campusmoviefest.com.

Additional Contest Content
Other AT&T-CMF offerings include:

• CMF Messaging Calendar designed to keep film lovers updated on the latest CMF news directly on their mobile phones. To opt-in to receive the CMF Messaging Calendar, text INFO to 41234.
• Another sweepstakes open to the broader CMF audience will give fans a chance to win an AT&T prize pack including cash, an Apple MacBook Pro, AT&T Samsung phones, and AT&T gift cards, by simply texting WIN to 41234. More details can be found at www.campusmoviefest.com, "Mobile" section.

Source: AT&T