Top 10 Video Content Properties by Videos Viewed
Google Sites continued to rank as the top U.S. video property in August as it surpassed the 10 billion videos viewed threshold, representing 40 percent of all videos viewed online. YouTube.com accounted for 99 percent of all videos viewed at the Google Sites property. Microsoft Sites ranked second with 547 million (2.2 percent) followed by Viacom Digital with 539 million videos viewed (2.1 percent) and Hulu with 488 million (1.9 percent).
| Top U.S. Online Video Content Properties* by Videos Viewed August 2009 Total U.S. – Home/Work/University Locations Source: comScore Video Metrix | ||
| Property | Videos (000) | Share (%) of Videos |
| Total Internet | 25,366,195 | 100.0 |
| Google Sites | 10,051,924 | 39.6 |
| Microsoft Sites | 546,547 | 2.2 |
| Viacom Digital | 539,471 | 2.1 |
| Hulu | 488,255 | 1.9 |
| Fox Interactive Media | 380,115 | 1.5 |
| Yahoo! Sites | 355,226 | 1.4 |
| Turner Network | 298,991 | 1.2 |
| CBS Interactive | 168,993 | 0.7 |
| Disney Online | 162,934 | 0.6 |
| AOL LLC | 156,871 | 0. |
*Rankings based on video content sites; excludes video server networks. Online video includes both streaming and progressive download video.
Top 10 Video Content Properties by Viewers
More than 161 million viewers watched an average of 157 videos per viewer during the month of August. Google Sites attracted 121.4 million unique viewers during the month (82.8 videos per viewer), followed by Microsoft Sites with 54.9 million viewers (10 videos per viewer) and Yahoo! Sites with 51.6 million viewers (6.9 videos per viewer).
| Top U.S. Online Video Content Properties* by Unique Viewers August 2009 Total U.S. – Home/Work/University Locations Source: comScore Video Metrix | ||
| Property | Unique Viewers (000) | Average Videos per Viewer |
| Total Internet | 161,109 | 157.4 |
| Google Sites | 121,393 | 82.8 |
| Microsoft Sites | 54,859 | 10.0 |
| Yahoo! Sites | 51,583 | 6.9 |
| Fox Interactive Media | 48,914 | 7.8 |
| Viacom Digital | 42,415 | 12.7 |
| Hulu | 38,513 | 12.7 |
| CBS Interactive | 35,688 | 4.7 |
| Turner Network | 28,151 | 10.6 |
| AOL LLC | 28,092 | 5.6 |
| Facebook.com | 24,229 | 4.1 |
*Rankings based on video content sites; excludes video server networks. Online video includes both streaming and progressive download video.
Top Video Ad Networks by Potential Reach
In August, Tremor Media ranked as the #1 video ad network with a potential reach of 68 million viewers, or 42.2 percent of the total viewing audience. YuMe Video Network ranked second with a potential reach of 59.1 million viewers (36.7 percent penetration) followed by ScanScout Network with 57.6 million viewers (35.7 percent).
| Top U.S. Online Video Ad Networks by Potential Unique Viewers August 2009 Total U.S. – Home/Work/University Locations Source: comScore Video Metrix | ||
| Property | Unique Viewers (000) | Viewer Penetration |
| Total Internet : Total Audience | 161,109 | 100.0 |
| Tremor Media - Potential Reach | 68,010 | 42.2 |
| YuMe Video Network - Potential Reach | 59,100 | 36.7 |
| ScanScout Network - Potential Reach | 57,581 | 35.7 |
| Broadband Enterprises Video Network - Potential Reach | 54,858 | 34.1 |
| BrightRoll Video Network - Potential Reach | 53,369 | 33.1 |
| Advertising.com Video Network - Potential Reach | 52,996 | 32.9 |
| SpotXchange Video Ad Network - Potential Reach | 47,304 | 29.4 |
| Break Media Video Ad Network - Potential Reach | 35,672 | 22.1 |
| Digital Broadcasting Group (DBG) - Potential Reach | 26,537 | 16.5 |
| TidalTV – Potential Reach | 21,101 | 13.1 |
Other notable findings from August 2009 include:
- The top video ad networks in terms of their actual delivered reach were: Tremor Media Video Network (19.5 percent penetration of all online video viewers), BrightRoll Video Network (16.2 percent penetration), and BroadbandEnterprises.com (14.8 percent penetration).
- 81.6 percent of the total U.S. Internet audience viewed online video.
- The average online video viewer watched 582 minutes of video, or 9.7 hours.
- 120.5 million viewers watched nearly 10 billion videos on YouTube.com (82.6 videos per viewer).
- 44.9 million viewers watched 340 million videos on MySpace.com (7.6 videos per viewer).
- The average Hulu viewer watched 12.7 videos, totaling 1 hour and 17 minutes of videos per viewer.
- The duration of the average online video was 3.7 minutes.
Source: comScore Press Release
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