The card and auction, much like a recent YouTube video are all a part of an elaborate viral marketing strategy. XFX originally posted the video showing two guys breaking into XFX and snagging the card. Then the company released a warning to registered consumers, indicating that the hot hardware is now up for sale on the Internet, and to stay away. There was even mention of a criminal investigation.
Following the hoax XFX then added a caption at the bottom of the eBay listing, saying that the auction of #68 was legit, and that the winning bidder would be committed into purchasing the item. Bidders must be serious about getting their hands on the limited cards. As of post time there have been 23 total bids and the auction has topped the $11,000 mark.
I for one think its a bit ridiculous to spend $11k on that card, but hey what do I know.
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