Wednesday, October 26, 2011

Firefox With Bing Debuts

The folks over at Mozilla have released a new customized version of Firefox that, instead of being Google-centric, focuses use on Microsoft's Bing search engine.

Dubbed "Firefox with Bing," the new custom release uses a Firefox 7.01 foundation and features Bing as the default search engine in both the search box and in the browser's "Awesome Bar." Firefox with Bing also sets Bing.com as the browser's home page.

It is unclear whether the move to Bing is a step away from Google or if it is simply a move to offer users more options. Mozilla's lucrative contract with Google comes up for renewal in a few weeks and this move might be one to replace those contracts. Google has been working hard to develop their own strong following with Chrome which according to StatCounter data suggests that, on a global basis at least, has been out Firefox with a market share of 26.22% versus 26.16%. Chrome has showed continued growth through the year while Firefox has slipped.

Bing trails far behind Google in terms of overall search numbers. comScore reports Bing's U.S. search share was 14.7%, behind both Google, with 64.8%, and Yahoo, which held a 15.5% share in September.

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