Macworld Expo Renamed Macworld|iWorld Changes Focus To Include iDevices

The annual Macworld Expo conference taking place January 26-28, 2012 at the Moscone Center in San Francisco is getting a new name and a slight change of focus for 2012. Now dubbed the Ultimate iFan Event the Expo has changed it's name to Macworld|iWorld, even better the event will cost even less to attend.

The price drop, name change and addition of more iDevice related material is a result of the conference's hopes of attracting a new audience of Apple fans that relate more closely to the iPhone and iPad.

Paul Kent, IDG's guru for things related to Macworld|iWorld -- discussed the branding change with the corporate masses at Macworld magazine. "We want a heavy influence of OS X developers on the show floor this year," Kent said, "but the show will be balancing the iOS impact as well as moving outward to re-emphasize the cultural connections to Apple products."

The conference will not only include more information related to iOS devices and software but will feature elements aimed at providing what Kent characterized as a “dynamic culture experience.” There will be a new Music Experience showcase featuring live performances and talks from musicians who use Apple technology in their music. As well as a new Film Event highlighting the use of Apple technology in movies and TV shows. There is even going to be an iPhone Film Festival

Prices are going to range from $25 for a basic exhibit pass which gets you entry into the where organizers are expecting to have 300 exhibitors at the 2012 show.

For $75 get can get the iFan Pass that includes unlimited access to: the Macworld | iWorld Midway and the Exhibit Hall, Over 65 Tech Talks (Formerly known as the Users Conference), Music Experiences: (All currently announced Daily and Nightly Performances), Film Events, Art Showings, iFanPass holders will also have first option to purchase tickets to a yet unannounced headline concert.

Other options include an all access pass which allows visitors access all sessions and keynotes in the MacIT Conference, Mac IT Sponsor Showcase. For more details on those packages checkout the registration section of the Macworld|iWorld 2012 page.

Related Articles:

• MacWorld - As registration opens, Macworld Expo unveils new name, focus
• Arstechnica - "The ultimate iFan event": why Macworld Expo is changing its focus
• Tuaw- Macworld Expo rebranding as Macworld | iWorld for 2012