In a post on the Blogging Windows web site, Sam Moreau, the Principal Director of User Experience for Windows, said that the company had a number of goals in mind when creating the Windows 8 logo. He stated the while the company felt the Windows logo was "a strong and widely recognized mark when we stepped back and analyzed it, we realized an evolution of our logo would better reflect our Metro style design principles and we also felt there was an opportunity to reconnect with some of the powerful characteristics of previous incarnations."
The light, baby blue if you would, will change colors when you change your desktops coloring. Microsoft says "the logo changes to reflect you, it is a “Personal” Computer after all."
The third party design company Pentagram assisted Microsoft in the creation of the new Windows 8 logo. Microsoft is expected to unveil a consumer preview of Windows 8 at Mobile World Congress later this month dramatically redesigned logo and all.
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