Bing It On Holiday Search Challenge Returns With $10k Top Prize

Microsoft has announced the return of its "Bing It On" search challenge with a chance to win a ‘Microsoft Box of Awesome' (Windows Phone 8, Xbox 360 with Kinect, Windows 8 device) or a chance at the grand prize: a $10,000 paid trip to any place in the U.S.

Launched earlier this year, the Bing It On Challenge is an interactive online tool that challenges users to select the best search results from either Bing or Google. The challenge is simple – within the tool you search for five search queries of your choice and compare the two different unbranded results from Bing and Google side-by-side. For each search result, you choose a winner, or declare it a “draw”. After you complete your five search queries and vote for each one, the tool will show you the final score.

Microsoft claims that people chose Bing over Google nearly 2:1 in the blind comparison tests, though my own results would prove otherwise. To enter the sweepstakes or learn more, visit the challenge site at www.bingiton.com, Official rules can be found here.