Verizon And AT&T Launch Targeted Ad Services

Wireless providers AT&T and Verizon have announced the launch of two similar services offering customers a free opt-in, location-based text messaging alerting service which target customers with various services, coupons and promotions through online or mobile advertisements. Known as Verizon Selects and AT&T Alerts the two programs will use geo-location technology and consumer preferences to deliver offers, rewards, and coupons without the need of download an application.

AT&T wireless customers can text “JOIN” to ATTAlerts (288253787) to opt-in to the service and begin receiving discounts, rewards and offers via text message when they are near participating retailers and brands such as Gap, Staples, Zales, Last Call by Neiman Marcus, Duracell, Motorola or Discover. Customers can customize offer preferences and settings to receive offers most relevant to them by visiting http://alerts.att.com/join. Text messages to and from AT&T Alerts are free. As an added bonus, customers who sign-up for AT&T Alerts will receive $5 off with a $10 minimum purchase at ATT.com

AT&T wireless customers can visit http://alerts.att.com/join to sign-up and learn more, or text “JOIN” to ATTAlerts (288253787) from their AT&T wireless phones.

Beginning this week select Verizon customers can expect to receive invites to the new Verizon Selects services which the company says customers can opt-in or or out of at any time. Additionally they change their choices at any time at the Verizon Selects site or opt into or out of several other Precision Market Insights solutions that provide customers with an opt-out choice.

“We are asking customers to opt-in to Verizon Selects because of the types of information being used and because the capabilities provided to third-party marketers gives them the ability to reach customers directly,” the company wrote on its website. “It’s important to remember that Verizon DOES NOT share information that identifies customers personally outside of Verizon.”

Source: Verizon | AT&T