Rumors have been swirling the web that Samsung will soon adopt a new smartphone operating system, leaving Android behind. Today we have a little more clarification and it looks like those rumors might partially be true!
Reports that Samsung plans to launch Tizen phones in 2013 from earlier this week have now been confirmed by Bloomberg Businessweek, and Samsung has said that it plans to launch multiple Tizen phones this year.
“We plan to release new, competitive Tizen devices within this year and will keep expanding the lineup depending on market conditions,” Suwon, South Korea-based Samsung said in an e- mailed statement today. The company didn’t elaborate on model specifications, prices or timeframe for their debut.
This doesn't mean that Samsung will be leaving Android behind, rather it means in some markets users will have access to another option when it comes to their OS. Much like Samsung's little know Bada-powered smartphones these devices will be released regionally in very select markets. Samsung will likely consider extending Tizen’s reach if these phones find success in Eastern markets, though it remains to be seen whether or not this is a long-term play with global reach.
Why a new OS you ask? Apparently Samsung isn't happy that Google acquired Motorola and they see it as a potential threat to their place as the number one smartphone maker in the world.
“The Tizen was born as Samsung hoped to lighten its growing dependence on Google on concerns that its top position in the smartphone market may weaken following the Google- Motorola tie-up,” Byun Han Joon, an analyst at KB Investment & Securities in Seoul, said by phone today. “Intel always wanted to boost its presence in the mobile CPU market.”
It may also be that Samsung isn't fully convinced they can fight off the growing number of lawsuits being pushed by rival Apple.
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