Samsung Building More Hype As The "Next Galaxy Unpacking" Event Nears

The unveiling of Samsung's newest Galaxy Android handset is almost upon us and the company is doing plenty to build on the anticipation they started things off with an invitation to the unpacking event in NYC, followed up by two videos featuring "Jeremy", the secret messenger of Samsung UNPACKED 2013. Then earlier this week they gave Galaxy fans a bit of a teaser when they Tweeted the picture below.

Today they took the show to the streets of New York with a flash mob. The mob featured dancers outfitted with bowler hats and black suits with the number 4 on the back. The dancers emerged from a paneled box entitled "Be Ready 4 The Next GALAXY." The troupe performed the old soft-shoe routine before dancing back into the box.

Samsung describes the video as a "a cool flash mob for the 'Be Ready 4 The Next GALAXY' in New York." I'm not sure I'd really describe it as a flash mob, but you certainly get the idea. Samsung is going above and beyond to build some hype around their newest phone.

While we'll have to wait until tomorrow for anything official some of the rumored features for the new Galaxy phone include an eight-core Exynos processor, a separate eight-core graphics processing unit, a 4.99-inch SuperAmoled display, and 2GB of memory. The S4 will also reportedly sport a 13-megapixel rear camera with 1080p video capability and a 2-megapixel front-facing camera. The latest flavor of Android 4.2.2, aka Jelly Bean, should be part of the package as well.

From a recent Bloomberg article it looks like some of these details might well be confirmed. Citing “two people familiar with the product” they have said the Galaxy S4 will have a 5-inch screen and that the US model will have a quad-core Qualcomm chip. This same report also mentions the rear-facing camera as being a 13 megapixel.<