Sony Drops PlayStation 4 Price to $349

Sony is giving gamers an early holiday present with the announcement of a pre-holiday price cut on the PS4. According to today' post, starting tomorrow, October 9th, you gaming geeks out there will be able to pick up the PS4 starting at the new price of $349.99 USD / $429.99 CAD (MSRP).

In addition to the $50 price cut for basic systems and lower priced bundles, you'll also see price cuts to some of Sony's other more popular bundles in the near future as shown below.

Clearly Sony is hoping that these price cuts will entice gamers looking for hot deals for the holidays to join the PlayStation family. Unless otherwise noted the cheaper consoles are expected to be the standard 500GB units and this price cut is presumed to be permanent, not for the holidays only.

“Our goal at PlayStation has always been to offer the best place to play at a compelling value to gamers,” said Shawn Layden, president and CEO of Sony Computer Entertainment America. “We’re continuing to deliver on that commitment with this new price for PS4, making the console even more accessible to a broader audience this holiday. With highly anticipated games like Call of Duty: Black Ops III and Star Wars Battlefront launching soon and blockbuster exclusives like Uncharted 4: A Thief’s End on the horizon, there has never been a better time to join the PS4 community.”