AT&T 'Thanks' Customers With New Rewards Program

As the mobile carrier wars continue on AT&T is hoping an old gimmick will help keep loyal customers happy. The company is starting up a new rewards program this summer called AT&T Thanks which will offer AT&T and DirecTV free movie tickets, special deals on concerts, exclusive content and more as part of the program.

"Great service goes beyond the day to day relationship we have with our customers – it also includes ways to say thank you – we appreciate you," said David Christopher, Chief Marketing Officer of AT&T Entertainment Group. "AT&T thanks is kicking off with some great entertainment-focused benefits and will build over time. The relationship we have with our customers will get better and better with exciting ways for us to show our appreciation."

Here are some of the new benefits of the program:

• 'Ticket Twosdays': AT&T postpaid wireless customers will qualify to get a free movie ticket on AT&T when they buy one at full price for a Tuesday showing. These are available to qualifying customers once every week for the duration of the program. Customers can visit AT&T Thanks to learn how to receive a coupon code for a free ticket exclusively through MovieTickets.com for participating theaters, including all Regal Entertainment Group theaters.
• LIVE NATION Priority Pre-sale: AT&T customers will get exclusive pre-sale access to the hottest concerts and events starting this summer. Select customers will also be able to get in on access to exclusive experiences with their favorite artists.
• Unique Content: Select DIRECTV subscribers will get access to special content coming soon to their TVs and their favorite mobile devices.

In addition, AT&T Thanks will be giving out special "surprise" rewards to certain customers, including "tickets to live events, device and accessory perks, data giveaways, and more." As the program evolves, offers will be tailored to customers based on their services and packages with AT&T.